Overview of the Client
Our client is an American manufacturer, marketer, and distributor of consumer and commercial products with an extensive portfolio of brands. They employ over 30,000 people globally with a distribution network that caters to the world.
Business Challenges and Objectives
- The client’s project entailed the following key points:
- Implementation of an Information Delivery System to monitor and analyze the expenses allocated to digital advertising campaigns and the resultant revenue they generated.
- Overcoming the complexity of their data extraction process, which involved extracting and processing data from various heterogeneous sources.
- Establishing a single, authoritative source of data for calculating E-Commerce Media Spend.
- Addressing additional challenges, including controlling rising costs, reducing technological complexities, and ensuring the system can easily scale and support future growth.
The Solution
- The TekLink Team’s achievements included:
- Establishing centralized data access in Azure Landscape, integrating Adverity’s pre-built connectors for various digital channels.
- Ensuring a dependable Marketing Data Model for strategic decision-making.
- Leveraging Azure Data Factory, Azure Databricks, PowerBI, and many other tools to enhance scalability and efficiency.
The Benefits
- Streamlined and automated the data extraction process, significantly saving time and resources.
- Designed appealing and interactive marketing dashboards, providing dynamic, data-driven insights for business users.
- Facilitated enhanced processes and the implementation of targeted marketing strategies.
- Realized cost reductions and increased trackable leads, yielding a higher return on investment for the client.
