Anaplan Customer Planning and Trade Promotion Management
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Technology Overview

Our Anaplan Commercial Planning and Trade Promotion Management offering provides a holistic solution for customer and Trade Promotion Planning and Management, and Demand Planning. It enables account managers and product owners to increase revenue, volume, and margins. The solution allows your company to optimize effectively with your trade partners. These starter kits are feature-rich and ready to help jump-start this initiative in Anaplan’s Connected Planning.

Success Stories

Integrated TPM on HANA solution implementation, driving increased trade management ROI

Integrated TPM on HANA solution implementation, driving increased trade management ROI

Driving Sales and Margin Growth at CSM Bakery with a Comprehensive and Integrated Trade Management Solution

Driving Sales and Margin Growth at CSM Bakery with a Comprehensive and Integrated Trade Management Solution

Effective Trade Promotion Management Solution Enables a Paradigm Shift

Effective Trade Promotion Management Solution Enables a Paradigm Shift

TekLink Accelerators

Blueprint Accelerators (TekLink Labs & Templates)

Fully functional TM Application (in TekLink Labs) for blueprinting – helps process owners make informed To-Be process definition decisions and understand fit versus gap.

Program Management Accelerators

Templates and artifacts for a detailed project plan, status reporting, risk/issue log, cutover plan, change management, and handover documents. Incorporate the best practices for on-time, on-budget, and on-value delivery.

Implementation Accelerators
  • Anaplan Customer Planning Starter Kit.
  • Anaplan Trade Promotion Starter Kit.
  • Programs and code snippets in TekLink Labs for:
    • Unique requirements (For Example: Level-based promotion approval process workflow).
    • Automation of user data entry or mass changes.
  • Artifacts and templates for data models, promotion layouts, customer, and Promo P&L, and more.
  • Accelerate realization phase: Improve speed to delivery, reduce implementation cost.

Capability Overview

We have deep expertise in Anaplan Trade Management components and related technologies as listed below to offer a comprehensive approach to ensure customer success in customer and trade planning and management.

  • Customer Business Planning

  • Trade Promotion Planning

  • Trade Promotion Optimization and Advanced Analytics

  • Demand Signal Management

  • Visualization tools (SAC, Tableau, Power BI, Business Objects))

The combination of TekLink's CPG experience, qualified advisors & commitment to customer satisfaction led Lindt through a large evolution into best business practices and delivered an integrated system complete with KPI’s, targets, conventions and additional advanced functions to move the business forward.
Jaimie Bell
Jaimie Bell

Director of Business Solutions

"TekLink has exceeded our expectations and I strongly endorse their capabilities and would happily recommend them to other customers/prospects”
Assoc. Director, IT
Assoc. Director, IT

CSM Bakery Solutions

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