Client Overview

CSM Bakery Solutions is an international leader in the bakery industry, producing a wide range of products for customers worldwide. They offer a broad and innovative portfolio of premium quality bakery ingredients, finished products, and many other services for retail, foodservice markets, artisans, and industrial bakeries.

Client Overview

Business Objective

  • The excel based Promotion Planning was not properly integrated with other SAP systems.
  • The promotion guidelines were either missing or very cumbersome.
  • The visibility into the trade spend and the trade promotion effectiveness was not as desired.
  • There was an improper online approval workflow for the promotions.
  • The claims and settlement process along with the funds planning and accruals management were ineffective and time-consuming.

The Solution

TekLink implemented a holistic SAP Trade Management Solution, providing tight integration to SAP ERP, Supply chain management, and analytics. The solution ensured:

  • A comprehensive volume planning capability for direct and indirect customers.
  • Streamlining of base and the incremental sales volumes planning process, and complete integration with APO and TPM.
  • A centrally governed promotions approval and management process with a reduction in overall cycle time using better controls.
  • Real-time analysis of funds and checkbook reporting at a granular level.
  • Enabling analysis of planned, actual promotions, trends, promotional P&L, and other KPIs.
  • Integration of real-time reporting and analytics with Annual Operating Plan and Sales Data.
  • A complete solution for all short and long-term agreements and associated spends with tight integration to pricing and accounting with the ability to report at a more granular level.
  • Empowered KAMs with real-time visibility to overlap checks, alerts based on promotion guidelines, available funds, spends, and ROI (return on investment).

Key Outcomes and Benefits

  • Better demand planning and supply chain execution.
  • Reduction in out-of-stock and lost-sales, resulting in increased revenue.
  • Improved process efficiency, Optimized Trade spending, Prevented margin leakage, and improved promotion ROI.
  • Better visibility at BU level with real-time P&L reporting and analytics.
  • Improved ability for KAMs to be able to collaborate effectively with trader partners.
  • Increased revenue, volume, and internal margin growth.
TekLink have been a great partner, bringing the right functional and technical leadership & skills. They are highly experienced, professional and deeply committed to our success! By no means has it been easy to deliver on-time and under-budget given our complex process requirements, but they have! TekLink has exceeded our expectations and I strongly endorse their capabilities and would happily recommend them to other customers/prospects

Assoc. Director, IT

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