CSM Bakery Solutions is an international leader in the bakery industry, producing a wide range of products for customers worldwide. They offer a broad and innovative portfolio of premium quality bakery ingredients, finished products, and many other services for retail, foodservice markets, artisans, and industrial bakeries.
- The excel based Promotion Planning was not properly integrated with other SAP systems.
- The promotion guidelines were either missing or very cumbersome.
- The visibility into the trade spend and the trade promotion effectiveness was not as desired.
- There was an improper online approval workflow for the promotions.
- The claims and settlement process along with the funds planning and accruals management were ineffective and time-consuming.
TekLink implemented a holistic SAP Trade Management Solution, providing tight integration to SAP ERP, Supply chain management, and analytics. The solution ensured:
- A comprehensive volume planning capability for direct and indirect customers.
- Streamlining of base and the incremental sales volumes planning process, and complete integration with APO and TPM.
- A centrally governed promotions approval and management process with a reduction in overall cycle time using better controls.
- Real-time analysis of funds and checkbook reporting at a granular level
- Enabling analysis of planned, actual promotions, trends, promotional P&L, and other KPIs
- Integration of real-time reporting and analytics with Annual Operating Plan and Sales Data
- A complete solution for all short and long term agreements and associated spends with tight integration to pricing and accounting with the ability to report at a more granular level
- Empowered KAMs with real-time visibility to overlap checks, alerts based on promotion guidelines, available funds, spends and ROI (return on investment)
Key Outcomes and Benefits
- Better demand planning and supply chain execution.
- Reduction in out-of-stock and lost-sales, resulting in increased revenue.
- Improved process efficiency, Optimized Trade spending, Prevented margin leakage, and improved promotion ROI.
- Better visibility at BU level with real-time P&L reporting and analytics.
- Improved ability for KAMs to be able to collaborate effectively with trader partners.
- Increased revenue, volume, and internal margin growth.
TekLink have been a great partner, bringing the right functional and technical leadership & skills. They are highly experienced, professional and deeply committed to our success! By no means has it been easy to deliver on-time and under-budget given our complex process requirements, but they have! TekLink has exceeded our expectations and I strongly endorse their capabilities and would happily recommend them to other customers/prospects
Assoc. Director, IT