Overview of the Client
Lindt & Sprüngli AG, more commonly known simply as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known for its chocolate truffles and chocolate bars, among other sweets.
Before: Challenges and Opportunities
- Promo planning disconnected, lacked details, no visibility to baseline vs uplift or to ROI, no guardrails.
- Customer planning was manual, No alignment top-down/ bottom-up, No visibility to customer P&L.
- Lacked Funds planning at customer level. Execution & Settlement process needed more streamlining.
- Visibility into KPIs was limited, Integrated reporting (between sales trade & finance) wasn’t available.
Why SAP and TekLink
- SAP Trade Management offers a holistic, fully integrated customer and promo planning solution to help sales leaders to drive sales revenue, internal margin growth & customer category growth.
- TekLink, a leader in Planning & Analytics, has a strong track record of successfully implementing SAP TM to transform and improve trade processes at several CPG customers. TekLink has TM accelerators and a proven methodology and is listed by Gartner and POI as an SAP TPM/TPO partner.
- Planners & leaders empowered with visibility to Customer & Promo P&L, KPIs, funds, ROI, targets and performance to be able to collaborate effectively with retailer and better manage spend & effectiveness.
- Top down and bottom-up planning process and ability to slice and dice by various dimensions.
- Integrated customer & promotion planning process, integrated to JDE ERP and SAP IBP DP.
- Easier & accurate reconciliation/validation of claims and deductions enabled by an integrated solution.
- One solution for all Lindt planners and brokers managing both direct as well as indirect customers.
- Executives and leaders have access to timely reporting and KPIs to make better and faster decisions.
- Productivity of planners
- Real-time visibility to KPIs
- Focus on value-added work vs. manual effort in reporting
- Collaboration with customers aimed at increasing topline
- Enabled ROI based decisions aimed at improving profitability
- Improved deduction management to prevent margin leakage
The combination of TekLink’s CPG experience, qualified advisors & commitment to customer satisfaction led Lindt through a large evolution into best business practices and delivered an integrated system complete with KPI’s, targets, conventions and additional advanced functions to move the business forward.
Director of Business Solutions, Lindt & Sprungli (USA) Inc.