Organizations must implement strategies and leverage technologies to increase brand recognition and market share. Successful companies enjoy healthy margins and robust balance sheet, but they need to continuously invest in effective advertising to fight for market share continuously.
Keeping a track of current marketing spend and effective forecasting are most important to optimize the Return on Advertising Spend (RoAS) and Marketing Efficiency Ratio (MER).
Companies who do not invest in improving current processes by leveraging advancements in technologies are finding it increasingly difficult to cope with the changing consumer demands and economic volatility. They also struggle with shrinking operating margins due to growing global competition and fluctuating raw material prices, and they realize that they don’t have the data granularity they need to make decisions.